Social Listening – understand what’s being said in social media.
What are people saying on social media right now, and what does it mean for your business? Social listening goes deeper than media monitoring: it helps you understand audience opinions, identify emerging trends and react to crises before your competitors. Meedius social listening is powered by Talkwalker by Hootsuite — the most extensive social listening platform in the world.
Benefits
Reputation management
Always know how your brand is perceived online. Detect negative sentiment and emerging crises in real time and react before situations escalate. Custom alerts for sentiment shifts and mention spikes.
Competitive and market intelligence
Track what’s being said about your competitors and industry. Compare share of voice, sentiment and engagement against competitors. Identify market trends and customer needs that drive your business decisions.
Audience understanding
Surveys and focus groups tell you what people say to you. Social listening reveals what they say to each other. Understand the real opinions, needs and expectations around your brand.
Some features
Sentiment analysis in 187 languages
Blue Silk™ AI analyzes the sentiment of every mention in real time. Know when it’s time to react to a crisis and when to leverage positive momentum. Sentiment data guides your communication strategy with concrete evidence.
Viral trend detection
Conversation maps and topic clusters reveal which topics are gaining traction. Spot viral moments before your competitors and create content that resonates with your audience right now.
KPI metrics and automated reporting
Share of voice, engagement, reach, message penetration and sentiment development, all in the same dashboard. Automated daily, weekly and monthly reports delivered straight to your inbox.
Our services
Meedius Monitoring
Powered by Talkwalker by Hootsuite
Talkwalker is the world’s most extensive social listening platform. Meedius Monitoring gives you access to the same technology used by the world’s biggest brands.
- 30+ social media channels and over 150 million online media sources
- Sentiment analysis in 187 languages with Blue Silk™ AI
- Conversation maps and virality tracking across platforms
- Visual listening — logo recognition in images, videos and podcasts
- Yeti AI assistant — ask about your data in plain language and get an answer in seconds
- Competitive benchmarking: share of voice, engagement and sentiment comparison
- Unlimited users and customizable dashboards for teams
- Integrations with Slack, Microsoft Teams and other business tools
Social listening is part of a complete media intelligence picture — explore our media monitoring and media analysis services.
Request a demo