Media Analysis – measure comms and marketing impact.
Data is everywhere, but what does it mean for your brand? Our Human + AI media analysis gives you answers and insights you can trust.
Media analysis turns the data from media monitoring and social listening into strategic insights. Meedius AMEC-certified analysts help you measure communication effectiveness, track brand visibility and benchmark your results against competitors.
We assign each client a dedicated expert or team who understands your business and operating environment. We don’t just report numbers, we interpret them and recommend concrete actions based on the findings.
“The analysis gave us a great overview from our selected markets globally and for each country tools to further understand where opportunities and gaps were.”
— Martin Österberg, Global Head of Marketing Communication, Suunto
Case Study: Suunto 7 – Global Launch Analysis (PDF)
Benefits
Prove communication value to leadership and stakeholders
Media analysis turns monitoring data into concrete numbers that speak the language of leadership. ROI, earned media value and campaign results.
Know where you stand in the competitive landscape
Without benchmarks, your results are just numbers. Media analysis shows how you perform relative to competitors, and where to find your edge.
Develop communications with data, not assumptions
Which messages get through? Which channels work? Quarterly analysis reveals what to continue, and what to change.
Some features
Reputation and brand analysis
We monitor your brand’s visibility and sentiment across editorial media and social media. Quarterly analysis covers successes, challenges and opportunities.
Competitor analysis
We help you set benchmarks against industry peers. Share of Voice, message penetration, sentiment comparison and channel presence — a clear picture of your competitive position and concrete development suggestions.
Campaign analysis
Measure the real impact of your PR campaigns, press releases and marketing communication activities. Visibility metrics, earned media value (EMV), engagement analysis and message spread across media types.
Our services
World-class AI-assisted and AMEC-certified expertise
Our analysts are certified by AMEC, the international organization for communication measurement. We follow globally standardized methodologies that ensure comparability of results with over 15 years of experience in the industry.
- Dedicated expert or team assigned to each client
- Custom KPI frameworks tailored to your business goals
- Interactive dashboards and automated reports
- Executive summaries — key findings without data expertise required
- Continuous development — we propose new metrics and measurement approaches
Every analysis package is tailored to your business needs. Tell us your goals and we’ll design a measurement framework that delivers concrete value for your communications.
Request a demo