The role of media monitoring in managing influencer campaigns

Media monitoring plays a crucial role in managing influencer campaigns by providing brands with real-time insights into campaign performance, audience engagement, and overall brand perception. By... Read more

Media monitoring KPIs every communication team should track

Media monitoring KPIs (Key Performance Indicators) are essential metrics that enable communication teams to measure the effectiveness of their media efforts, track brand perception, and demonstrate... Read more

How journalists and PR teams benefit from media monitoring

Media monitoring has become an essential tool for both journalists and PR professionals, offering unprecedented insights into media landscapes and audience engagement. By systematically tracking,... Read more

The evolution of media monitoring: From clipping services to AI

The evolution of media monitoring represents a remarkable journey from manual newspaper clipping services to sophisticated AI-powered intelligence platforms. Over the decades, this transformation has... Read more

Media monitoring strategies for growing startups

Media monitoring strategies are vital for growing startups to track brand mentions, understand market perception, and identify opportunities for growth. Effective media monitoring enables startups to... Read more

The difference between SWOT analysis and competitor analysis

SWOT analysis and competitor analysis are two essential strategic frameworks that serve different but complementary purposes in business planning. SWOT analysis examines an organisation's internal... Read more

How Often Should You Run a Brand Analysis?

The optimal frequency for conducting brand analysis typically ranges from quarterly to annually, depending on your industry, company size, and market conditions. Most businesses benefit from a... Read more

The psychology behind competitor analysis in marketing

The psychology behind competitor analysis in marketing reveals how businesses leverage human behavioral patterns and cognitive processes to gain strategic advantages. At its core, this discipline... Read more

Signs you need to update your competitor analysis process

In today's fast-paced business environment, an outdated competitor analysis process can severely limit your strategic decision-making. The signs are often subtle but impactful: relying on the same... Read more

Why Brand Analysis Drives Better Business Decisions

Brand analysis delivers critical insights that directly influence strategic decision-making, transforming raw market data into actionable business intelligence. By examining how your brand is... Read more