Blog
The link between customer feedback and competitor analysis
The strategic connection between customer feedback and competitor analysis forms the foundation of effective market intelligence. By examining what your customers say about your products or services... Read more
How often should you perform a competitor analysis?
The optimal frequency for competitor analysis varies by industry, business size, and market volatility, but most businesses should conduct thorough analyses quarterly with continuous lightweight... Read more The role of media monitoring in managing influencer campaigns
Media monitoring plays a crucial role in managing influencer campaigns by providing brands with real-time insights into campaign performance, audience engagement, and overall brand perception. By... Read more Media monitoring KPIs every communication team should track
Media monitoring KPIs (Key Performance Indicators) are essential metrics that enable communication teams to measure the effectiveness of their media efforts, track brand perception, and demonstrate... Read more
How journalists and PR teams benefit from media monitoring
Media monitoring has become an essential tool for both journalists and PR professionals, offering unprecedented insights into media landscapes and audience engagement. By systematically tracking,... Read more The evolution of media monitoring: From clipping services to AI
The evolution of media monitoring represents a remarkable journey from manual newspaper clipping services to sophisticated AI-powered intelligence platforms. Over the decades, this transformation has... Read more Media monitoring strategies for growing startups
Media monitoring strategies are vital for growing startups to track brand mentions, understand market perception, and identify opportunities for growth. Effective media monitoring enables startups to... Read more The difference between SWOT analysis and competitor analysis
SWOT analysis and competitor analysis are two essential strategic frameworks that serve different but complementary purposes in business planning. SWOT analysis examines an organisation's internal... Read more